Currently browsing category

Article

From ‘calling to action’ to getting ‘the action’ – automate as much as you can and reduce attrition

I see some facebook Ads (I won’t be surprised if the same happens across channels open to these ‘culprits’), asking users to make a phone call and listing a name and a telephone number to call. That is so paper age – remember the days we are handed fliers in …

On Agile: SCRUM

This piece is yet another installment in my series on Agile methods and mindsets. Each article in the series progressively elaborates on …

Going lean

Saw a video by Eric Ries in which he explains the ideas he had shared in his phenomenal 2011 book the Lean …

CIO Files

Having spent the better part of the last few months (mentally) as a CIO – not quite officially designated, but have been so indeed, thought …