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Rants

From ‘calling to action’ to getting ‘the action’ – automate as much as you can and reduce attrition


I see some facebook Ads (I won’t be surprised if the same happens across channels open to these ‘culprits’), asking users to make a phone call and listing a name and a telephone number to call. That is so paper age – remember the days we are handed fliers in …

The long road from idea to revenue


(Warning: May not make a lot of sense, also, don’t take personal) First things first: idea is nothing! it is simply that thing we …

Traffic


Thus far, I have spent approximately 90 minutes in traffic every day of the last three days – don’t blame me for …