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From ‘calling to action’ to getting ‘the action’ – automate as much as you can and reduce attrition

I see some facebook Ads (I won’t be surprised if the same happens across channels open to these ‘culprits’), asking users to make a phone call and listing a name and a telephone number to call. That is so paper age – remember the days we are handed fliers in …

On Agile: SCRUM

This piece is yet another installment in my series on Agile methods and mindsets. Each article in the series progressively elaborates on …

Traffic

Thus far, I have spent approximately 90 minutes in traffic every day of the last three days – don’t blame me for …

Yes, we do magic…

But not (a lot of) mind reading. First we need to understand the requirements. Yes, you need to tell us what is …