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Thoughts

From ‘calling to action’ to getting ‘the action’ – automate as much as you can and reduce attrition


I see some facebook Ads (I won’t be surprised if the same happens across channels open to these ‘culprits’), asking users to make a phone call and listing a name and a telephone number to call. That is so paper age – remember the days we are handed fliers in …

The long road from idea to revenue


(Warning: May not make a lot of sense, also, don’t take personal) First things first: idea is nothing! it is simply that thing we …

Fitting culture to strategy: the competing values framework as a lens to visualise change


A few weeks ago, I published an article on LinkedIn partly in partial fulfillment of the requirements for the completion of the …

On Agile


Time for a wearable for the masses? (I)*


Apple has announced its retinue of smart watches. The Curpertino, California based company, which currently has the most cash in its bank …

some facts about diamonds (and lessons too)


Diamond is the hardest substance known to man. Diamond is an occurrence of Carbon and has the same chemical make up as …

One long telephone call overseas – a short story, not 100% fiction


I stared briefly at the call duration, 59:28. Reached for my ear instinctively. Slowly massaging it. Dissipating the heat from having held …

Gay education


I read a story told by a gay Nigerian online, there have been a lot of them lately after the anti-gay law …

Yes, we do magic…


But not (a lot of) mind reading. First we need to understand the requirements. Yes, you need to tell us what is …