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Thoughts

From ‘calling to action’ to getting ‘the action’ – automate as much as you can and reduce attrition

I see some facebook Ads (I won’t be surprised if the same happens across channels open to these ‘culprits’), asking users to make a phone call and listing a name and a telephone number to call. That is so paper age – remember the days we are handed fliers in …

Gay education

I read a story told by a gay Nigerian online, there have been a lot of them lately after the anti-gay law …

Yes, we do magic…

But not (a lot of) mind reading. First we need to understand the requirements. Yes, you need to tell us what is …