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From ‘calling to action’ to getting ‘the action’ – automate as much as you can and reduce attrition

I see some facebook Ads (I won’t be surprised if the same happens across channels open to these ‘culprits’), asking users to make a phone call and listing a name and a telephone number to call. That is so paper age – remember the days we are handed fliers in …

Traffic

Thus far, I have spent approximately 90 minutes in traffic every day of the last three days – don’t blame me for …

Test

Here is my first post from my Blackberry OS 6 device. Hmm… I love the increasing ubiquity. Quite easy to use, I …