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Web development

From ‘calling to action’ to getting ‘the action’ – automate as much as you can and reduce attrition

I see some facebook Ads (I won’t be surprised if the same happens across channels open to these ‘culprits’), asking users to make a phone call and listing a name and a telephone number to call. That is so paper age – remember the days we are handed fliers in …

Parts of a url

This post was copied verbatim from: Matt Cutts’ website/blog. It was originally written in 2007, but remains as valid as ever. Question: …

Demystifying Web Analytics

(Preferred title: What the hell is web analytics?) Web analytics is Business Intelligence (BI) for your website. Let’s start with an example. …