I see some facebook Ads (I won’t be surprised if the same happens across channels open to these ‘culprits’), asking users to make a phone call and listing a name and a telephone number to call. That is so paper age – remember the days we are handed fliers in traffic and we have to call or email a person to get a service/product advertised on the flier? That mentality doesn’t have a place in the online age!
Most channels offer opportunities for seamless data collection and for targets to indicate interest – for the example above, facebook offers facebook lead forms. Take advantage of these.
Your user should journey something like this at a minimum – and there are additional opportunities to optimise, but take this as 101.
1. Featured image (the image that shows up when you share this article on social image, was copied from Siege Fitness’ website here)
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2. How to cite this post:
Author: ASUNI, O.
Title:From ‘calling to action’ to getting ‘the action’ – automate as much as you can and reduce attrition
Publication: Reflections…of life and its’ exigencies!
date: February, 2018
In-text: (Asuni, 2018)