A thing or two about vanity metrics

Vanity metrics mean or measure nothing. Well, except to stoke ego of those reporting these vain metrics or used to hide a problem. Whilst saying your company moved goods worth US$ 6Billion in the first quarter of 2020, sounds good to the ears, it really doesn’t say much.  Except, if your shareholders have invested in […]

From ‘calling to action’ to getting ‘the action’ – automate as much as you can and reduce attrition

I see some facebook Ads (I won’t be surprised if the same happens across channels open to these ‘culprits’), asking users to make a phone call and listing a name and a telephone number to call. That is so paper age – remember the days we are handed fliers in traffic and we have to […]