Data! A short opinion

Data doesn’t lie.

Your analysis and subsequent interpretation could be subjective.

A thing or two about vanity metrics

Vanity metrics mean or measure nothing. Well, except to stoke ego of those reporting these vain metrics or used to hide a problem. Whilst saying your company moved goods worth US$ 6Billion in the first quarter of 2020, sounds good to the ears, it really doesn’t say much.  Except, if your shareholders have invested in […]