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When marketing becomes strategy (or a key strategic pillar) – the case of Cialis’ challenge of Viagra’s market

The strategic question for Lilly Icos was whether it could influence how physicians perceived the importance of the criteria (longer lasting effects). The positioning was hotly debated prior to launch: Should the company centre its marketing strategy on Cialis’s lack of side effects, given that safety was already one of …

CIO Files

Having spent the better part of the last few months (mentally) as a CIO – not quite officially designated, but have been so indeed, thought …

Will the PC die?

This post includes a presentation, which is best viewed in full screen The Death of PC – Full Report from Business Insider …