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When marketing becomes strategy (or a key strategic pillar) – the case of Cialis’ challenge of Viagra’s market

The strategic question for Lilly Icos was whether it could influence how physicians perceived the importance of the criteria (longer lasting effects). The positioning was hotly debated prior to launch: Should the company centre its marketing strategy on Cialis’s lack of side effects, given that safety was already one of …

What if I have been had?

So I took my bicycle in for service earlier today and the experience left me wondering. The technician accepted the bicycle and …

Traffic

Thus far, I have spent approximately 90 minutes in traffic every day of the last three days – don’t blame me for …