Motivations for work: Often more than you think and not quite simple
In the beginning, I thought it was only about the money. In our hyper-capitalistic and materialistic world, where even the most basic materials (food, shelter, and mobility) all cost a dime or two – and add to that, the marketing industrial complex raising the art of signalling to the sky, further fuelling our need to fork out more money to procure not the most fundamental in form and function of the things that satisfy our basic needs, but the same things packaged in ways that signal to others that we know what is good we are better than them.