In history, changes like this have come along often. Panic like I hinted above comes to play. But after all is said and done, we find that the panic was a waste of good energy – energy that could have been applied to some good use at the time.
The Unique Competing Space: A Framework for evaluating the Competitive Landscape and strategic options
The UCS emerges when the customer needs overlap with the firm’s offering and, the competition’s offerings where those exist, are accounted for.
The portion of the Venn diagram where the customers’ needs uniquely overlap with the firm’s offerings is the firm’s UCS.