Stand Up and Take Action!

In 2006, 23 million people stood up, in 2007 47 million people, last year 116 million people Stood Up and Took Action. Let’s break the record again this year and send a louder message than ever – achieve the Millennium Developments.

Why Stand Up and Take Action in 2009?
For the fourth year in a row, millions of people around the world will Stand Up and Take Action to show their support for the fight against poverty and the achievement of the Millennium Development Goals (MDGs). This year Stand Up will take place against the backdrop of a deepening financial crisis and a slowing global economy. It is a time of great challenge for development in general and the MDGs in particular. Already we are seeing the potentially devastating impact of this on the world’s poorest and most vulnerable. We know that the current economic climate threatens to undo and possibly even reverse the very significant gains that have been made towards achieving the MDGs. With just six years left to the 2015 deadline for the achievement of the Goals, we cannot afford to let this happen. The achievement of the MDGs must remain a priority on the global political and public agenda.  In this environment, Stand Up is a vital opportunity to send a clear and urgent message to world leaders and decision makers and raise the political stakes. Our policy messages and actions must reflect the urgency of the situation and must be an instrument to convey the sense of our growing impatience and intolerance of excuses for and distractions from the implementation of policies and programmes that address the poorest and most vulnerable.

October 16th, 17th, 18th, 2009: From 12 a.m. GMT (relevant local time) on the 16th October to 11.39 p.m. GMT (relevant local time) on the 18th October

Wherever people who want to be involved in the fight against poverty and support the achievement of the MDGs are.

Stand Up, Take Action, End Poverty Now!   A three day mobilization to send a loud and clear message from citizens to leaders of rich and poor countries to take urgent action to achieve the MDGs.  And once again break the Guinness World Record. Participants will need to register their event at before the start of the mobilization and then to report their numbers after they have taken part. Numbers will be counted and verified by Guinness World Records.

Umbrella Logo and Slogan
The Stand Up, Take Action component of the logo will remain the same as last year. The second line slogan will be replaced with a more urgent and demanding call to “end poverty now!”

Thematic Focus
This year Stand Up will once again provide an energetic, high impact platform for people to raise the profile of MDG- rel