Simon Sinek’s Golden Circle works as a good framework to guide the work of product teams.
Starting with the core vision/value of the business (and/or product) – the value we seek to create – and tying this with a eloquent approach to HOW we enable the value creation process in the hands of our customers, will eventually guide us into deciding WHAT we build.
To achieve the HOWs and WHATs of our products, we then need to understand the broad groupings along such lines as demography and psychographics our target audience (persona development) in order to tie them with use-cases to the features we will build.
