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My name is Oluwakorede Asuni – most people call me Olu’ and you may as well.

I work at the intersection of technology and society – helping businesses, non-profits and individuals craft and evolve their technology adoption (aka digital transformation) strategies.

For most of my career, I have worn multiple hats ranging from product manager, project/programme manager, business analyst and customer advocate.

I write regularly here, on facebook, twitter and on some of the most popular business analysis platforms out there. 

I hold the IIBA CBAP, IIBA CPOA, PMI PMP and ITIL Foundation, credentials. And I  recently completed an executive MBA at the University of Readings’ Henley Business School– where I my research explored Gamification for customer acquisition and retention in SMEs.

I publish a newsletter fortnightly, in which I explore thoughts, theories and developments across digital.

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Highlights

monitoring

Should you get a business analysis certification?

In this short video I go over questions as: What are the factors you should consider in deciding whether or not to get a business analysis certification?
What certifications are fit for you, depending on factors like, your objectives, your career path to this point, your plans for the future.

Watch the video
analytics

Fundamentals of business analysis

Who are business analysts and what do they do? What are the tools of their trade?
Where do they work?
And how do you get started as a business analyst?
I attempt answers to some of these questions in this video.

Watch the video
scrum

Agile in a waterfall world

Can strict waterfall co-habit with agile? For example, can a business with legacy processes transform or begin to transform to one that is responsive to the rapidly changing demands of the market?
If yes, what are the thoughts and principles that we need to embrace. In this article, I explore why and how this is possible.

Read this article

Videos

Playlist (a short selection)

Recent Articles

Octalysis: Leveraging the Human-focused Gamification Framework for Business

Oluwakorede Asuni April 15, 2026 No Comments

The Octalysis framework is perhaps the most complete framework for grounding gamification design efforts in reality. In this paper, I present the framework and opine on options for leveraging each element of the framework to design a gamified experience for businesses. Download or read it here (Research Gate): https://doi.org/10.13140/RG.2.2.33655.38562

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Making tariffs great again

Oluwakorede Asuni April 10, 2025 No Comments

Yesterday, I told the barista politely that I am going to do something about our trade deficit. The back story: I buy coffee from her, and she buys nothing from me. That’s not fair. That’s cheating. That’s abuse! I tabulated the numbers and showed the result to her. I stared at her in ‘ancestral’ disgust and she arrogantly stared back in ‘Gen Z bemusement’ – as if to say: ‘this makes no sense, none at all. I told her, to her face that her café has been very mean to me. Very mean. They have been abusing me for so long. I mean I buy a lot of things on their menu and I even know their off menu items by heart. On some days just my regular double espresso. On some others, a double espresso and whatever my guests want to drink. Yet, on some other days, I add

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Reflections on work and being busy?

Oluwakorede Asuni January 3, 2025 No Comments

Do we do work for the sake of it and its direct benefits (ability to buy things and by a stretch the ability to create wealth) or as a means to live a fulfilled life (where each is free to define fulfilment)? A position I might have maintained given “my confusion” is to maintain a hybrid view of work. I seize or attempt to seize every opportunity to create something that brings me fulfilment (I have been known to go as far as crossing boundaries of organisational hierarchy to get stuff done and apologise afterwards rather than wait endlessly for permission) and sometimes, too, I simply toe the line – in the hope that something great emerges – especially one that does emerge despite our efforts to the contrary.

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Adobe makes changes to its terms of service: Creatives will have none of that nonsense!

Oluwakorede Asuni June 18, 2024 No Comments

The dust-up began with concerns about content access.
The revised wording seemed to grant Adobe expansive rights to peek into users’ creative treasure chests. Creatives worried that their precious work could be used for purposes far beyond what Adobe initially explained. Was this a prelude to a future where Adobe could pilfer their ideas and content to fuel their fancy new AI art tools and definitively replace creatives? The lack of clarity fueled the fire.

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What was Samsung Thinking with the Release of the Samsung Galaxy Fit3?

Oluwakorede Asuni April 3, 2024 No Comments

The Samsung Galaxy Fit3 is what you get when an Apple Watch dates a Samsung Galaxy Watch, and neither of them is bothered with contraception.

With a 1.6-inch AMOLED screen, the band (or tracker) as devices like this one are categorised – is a cross between a watch (but too small to be one) and a tracker or band (too large to be one).

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About

OluwakoredeAsuni.com, is a self-named website which serves as the central hub and connecting tissue for  ALL of Oluwakorede Asuni’s digital content. 

For the latest in the work Oluwakorede Asuni is busy with and his reflection on matters always start here. 

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mailme@oluwakoredeasuni.com