
DiscourseWednesday: Attaining technological singularity & the brands of the future
Technological Singularity – is a hypothetical point in the future when technological growth becomes uncontrollable and irreversible, resulting in unfathomable changes to human civilization (Wikipedia). Many envisage this time as one that will be similar to those depicted in the terminator movies (sadly this author didn’t see any of those movies and this may partly be responsible for some of the optimism he bears about the future). In that point in time, we will have robot police. Robot teachers. Robot citizens. Visible robots. Invisible robots. All kinds. But most will have highly specialised functions and most will not pass across as robots. However, there are two major possible scenarios on offer and several variations of these – think of it as spectrum of possibilities. One major scenario is that machines take over, enslave people and rule over them, making humans do as they – the machines – want/like. Another is that intelligent machines will take away the need for humans to perform repetitive (e.g. bookkeeping, medical diagnosis, teaching etc.), dangerous (underground mining, maintaining nuclear reactors in nuclear power stations), hard (road and bridge constructions, farming etc.) tasks – freeing humans up for more mentally tasking duties and a lot of leisure. Truth is that no one knows for sure and my best guess is that we will arrive at a mixture or combined variation of the two the scenarios above. We will have automation at scale. Entire industries will disappear. And some of the robots will not be visible – think of




















