When marketing becomes strategy (or a key strategic pillar) – the case of Cialis’ challenge of Viagra’s market
The strategic question for Lilly Icos was whether it could influence how physicians perceived the importance of the criteria (longer lasting effects). The positioning was hotly debated prior to launch: Should the company centre its marketing strategy on Cialis’s lack of side effects, given that safety was already one of the two key criteria (met […]
Lessons learnt learnt whilst staring death in the face…yes, they resonate!
CIO Files
Having spent the better part of the last few months (mentally) as a CIO – not quite officially designated, but have been so indeed, thought and assigned and wrestled responsibilities – and with sights firmly set to contribute to employer’s (and eventually own business’) bottom-line by taking strategic advantage of IT/IS, I elected to start this string of blog […]
Book publishing: Gets easier for the indie publisher
In truth indies have existed for a while long time. I know quite a few, across industries. Myself a self published author, I know going indie isn’t always the plan at the outset and isn’t always as easy as deciding to go indie. In my case, in 2004/5 when the first draft of my book was completed, […]
They are here! Wearable computers [updated]
Ok, so I missed the grand entry of wearable computers*. The entourage possibly slipped by whilst I caught a quick shuteye. But they are here and if you, like me a few moments before electing to write this post, was waiting for a/the grand launch of wearable computer devices, well you missed it and may have […]
Some of the things that will kill your project (and your reputation along the way)
Read this exciting follow-up article by Tech Republic’s Justin James titled: More classic software development mistakes and thought to share the same below. Whilst Justin’s title and essay might have focused on software development, the listed pitfalls are applicable in almost all project environments – just take out the specific mentions of software and software jargon’s and […]
Will the PC die?
This post includes a presentation, which is best viewed in full screen The Death of PC – Full Report from Business Insider from Pandora.VN
Happy new year!!!
Here is to a fulfiling and exciting new year. Oluwakorede
Effective Leadership as a Catalyst for Successful Projects
Ayo Oladejo and I have in recent months had long and exciting conversations on the subject of leadership. Ayo believes it all starts and ends with leadership. I agree. The conversations are exciting, as enlightening. He recently wrote a piece on the role leadership plays in the work place and I thought to share excerpts […]
Mitch Kapor (Yes, Mitch) on CiviCRM
