Yep!
That is possible. We would be doing what we are ding today in our different teams within the delivery pipeline, except that:
- We would be thinking more about the customer than our egos or what we believe to be smart;
- We would meet with real users (customers) – who have bought is using or will buy the product/service ;
- We would listen to and observe these real users (customers) in their habitat interacting with the service or product – yes, flash bulbs will go off (and may be not);
- We will build low/high fidelity prototypes of the changes we have defined with customer and test with multiple sets of customers;
- We will perform (3) and repeat (4) and;
- We would have an open mind and wouldn’t be scared of what we find out in (5), rather;
- We would factor our learnings into (4);
- Once a measure of comfort is reached, we will proceed with building the actual product/service;
- We will perform (1) to (8) to infinity;
- And we can brag that we are design thinkers!
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