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My name is Oluwakorede Asuni – most people call me Olu’ and you may as well.

I work at the intersection of technology and society – helping businesses, non-profits and individuals craft and evolve their technology adoption (aka digital transformation) strategies.

For most of my career, I have worn multiple hats ranging from product manager, project/programme manager, business analyst and customer advocate.

I write regularly here, on facebook, twitter and on some of the most popular business analysis platforms out there. 

I hold the IIBA CBAPIIBA CPOAPMI PMP and ITIL Foundation, credentials. And I  recently completed an executive MBA at the University of Readings’ Henley Business School– where I my research explored Gamification for customer acquisition and retention in SMEs.

I publish a newsletter fortnightly, in which I explore thoughts, theories and developments across digital.

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Highlights

Check out some recent highlights  

Should you get a business analysis certification?

In this short video I go over questions as: What are the factors you should consider in deciding whether or not to get a business analysis certification?
What certifications are fit for you, depending on factors like, your objectives, your career path to this point, your plans for the future.

Fundamentals of business analysis

Who are business analysts and what do they do? What are the tools of their trade?
Where do they work?
And how do you get started as a business analyst?
I attempt answers to some of these questions in this video.

Agile in a waterfall world

Can strict waterfall co-habit with agile? For example, can a business with legacy processes transform or begin to transform to one that is responsive to the rapidly changing demands of the market?
If yes, what are the thoughts and principles that we need to embrace. In this article, I explore why and how this is possible.

Videos

A selection of videos from my YouTube Channel

Recent Articles

Book Recommendation: The Carbon Almanac by Seth Godin

The Carbon Almanac edited and forwarded by Seth Godin is an easy-to-read mapping of the climate crisis, the resulting prognosis and actions that can be taken to sidestep some if not all of the disasters that uncontained climate change will wreak on people across the globe – the first of whom are likely to be poor people living in coastal communities, across the globe, and eventually of all of society as we know it, given the continuous nature of the changes in weather conditions that will be occasioned – rising sea levels, rising precipitation, drought etc – and the socio-economic changes that will result.  The carbon Almanac is not all doom and gloom – indeed uncontained climate change is – the almanac maps the consequences of our unchecked actions as humanity that have negative effects or triggers unintended but negative changes to the global climate system and then highlights the

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Poor UX: The case of a poorly designed order tracking page (process) operated by a big name consumer electronics business

I received an email about an order I had placed with an online store of a big-name consumer electronics brand with a link to track my shipment. However, the track shipment page looks like this: No. I do not not want to look up my order, rather, I want to track it. And,  no, I do not want to dig through my email to find my order number. Given the convenience I am used to, form other digital stores, a first prize would be for the hyperlinked track order button contained in the order details email sent to me to resolve to an actual order tracking page with actual details/status of the order. The execution above is not short of causing ‘customers pain’. It robs customers (at least it did in my case) the joy that accompanies the receipt of information about one’s order. Whilst this may not be enough

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What value do business analysts bring?

In carrying out their duties, business analysts support businesses in clarifying their thoughts around key initiatives (sometimes even helping to determine if those key initiatives are required in the first place), devise a strategy for executing the initiative – including but not limited to identifying change management and transition needs that should be in place for the planned initiative to have a chance at succeeding – and articulate all of these in documents generally referred to as business requirements specification and known by variations of this name across different types of businesses. The majority of the time, this document details the boundaries of the initiative, identifies how the initiative connects with the business’ short to long-term strategies and the details of what needs to be built or procured in order to fulfil the needs of the initiative and invariably the needs of the business.

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Motivations for work: Often more than you think and not quite simple

In the beginning, I thought it was only about the money. In our hyper-capitalistic and materialistic world, where even the most basic materials (food, shelter, and mobility) all cost a dime or two – and add to that, the marketing industrial complex raising the art of signalling to the sky, further fuelling our need to fork out more money to procure not the most fundamental in form and function of the things that satisfy our basic needs, but the same things packaged in ways that signal to others that we know what is good we are better than them.

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