Reflections (version 2.5)
The strategic question for Lilly Icos was whether it could influence how physicians perceived the importance of the criteria (longer lasting effects). The positioning was hotly debated prior to launch: Should the company centre its marketing strategy on Cialis’s lack of side effects, given that safety was already one of …
It is easy to reduce business analysts to scribes – those human recorders who type out the dictates of business into a …
So I took my bicycle in for service earlier today and the experience left me wondering. The technician accepted the bicycle and …
I have read with some concern the news that the Nigeria Labour Congress (the NLC) is picketing MTN Nigeria and may have …
First appeared in the OrderPaper.Ng The Nigeria political space is a theatre of absurdities. Absurdities at a level that will be unbelievable, …
I see some facebook Ads (I won’t be surprised if the same happens across channels open to these ‘culprits’), asking users to …
(Warning: May not make a lot of sense, also, don’t take personal) First things first: idea is nothing! it is simply that thing we …
A few weeks ago, I published an article on LinkedIn partly in partial fulfillment of the requirements for the completion of the …
This piece is yet another installment in my series on Agile methods and mindsets. Each article in the series progressively elaborates on …
Ariwo oja The din. The noise. White, red, green and black… Distracts. Could disrupt too. You go. You come. Hands empty. Nothing …
