There are two sides to a coin, six to a cube…

Indeed, it won’t be in our generally accepted definition of a coin if it has one side or three, or four, or ten sides. It will be something else.

It won’t be a cube, if it only has 5 sides, or 25.

That is the power of context. Of convention. Of what has been agreed. Of what could be understood.

Every story, exists in a context. Is told in a context. Makes sense in a context. And may not make sense in another.

Universality is agreed. But context evolves. Context should be appreciated. Context should be factored in. Otherwise, we will be getting high on our fumes and be surprised that no one else cares.

What is the context in which your opportunity or challenge exists? Factor that into how you address it.



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